Your staffing agency has a LinkedIn company page. You post job openings regularly. Maybe you share an industry article here and there. Your recruiter team connects with candidates daily. You’ve got a few hundred followers.
Your competitor just posted a slick video showcasing their “company culture.” Professional lighting. Smooth camera movements. A voice-over that sounds like a movie trailer. It probably cost $3,000 to produce.
Your staffing agency posts jobs on LinkedIn. Maybe you share an article about workplace trends or drop a “Happy Friday” graphic. You get a few likes from employees and maybe one comment from that recruiter who engages with everything.
A manufacturing plant calls Monday morning. They need 5 machine operators by Wednesday to avoid falling behind on a major contract. Your competitor promises to have candidates by Friday. You promise to have them by Tuesday afternoon.
There are dozens of other staffing agencies within 10 miles of your office. Most offer the same services: temporary staffing, temp-to-hire, direct placement. When a manufacturing plant manager searches “staffing agency near me,” who shows up first gets the call.