Open LinkedIn right now and scroll through the posts from staffing agencies in your market. Job listing. Job listing. “We’re hiring!” with a stock photo of people shaking hands. A graphic that says “Let us help you find your next opportunity!” with a logo slapped on it. Another job listing. A company anniversary post that got four likes, two of which are from employees.
Your staffing agency has a LinkedIn company page. You post job openings regularly. Maybe you share an industry article here and there. Your recruiter team connects with candidates daily. You’ve got a few hundred followers.
Your competitor just posted a slick video showcasing their “company culture.” Professional lighting. Smooth camera movements. A voice-over that sounds like a movie trailer. It probably cost $3,000 to produce.
Your staffing agency posts jobs on LinkedIn. Maybe you share an article about workplace trends or drop a “Happy Friday” graphic. You get a few likes from employees and maybe one comment from that recruiter who engages with everything.
A manufacturing plant calls Monday morning. They need 5 machine operators by Wednesday to avoid falling behind on a major contract. Your competitor promises to have candidates by Friday. You promise to have them by Tuesday afternoon.